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16501 Ventura Blvd, Ste 101
Encino, CA 91463
818-345-9998
asher@asherestates.com

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Selling your Home

If you are thinking of selling your home, chances are you're dealing with a series of emotions. You may be looking forward to moving up to a new home or facing the uncertainty about your move. You may be reluctant to leave memories or excited to start anew.

The Listing Agent

The Role of a Listing Agent

When you purchased, you probably used the services of a real estate agent. That agent came through a referral from a friend or family member, or through some sort of advertising or marketing. The agent helped you in many ways and eventually you found the house of your dreams, made an offer, closed the deal, and moved in.

As it is time to sell your home and you need a real estate agent again. Many home sellers, especially those selling their first home, tend to think all agents are similar to the one that helped them buy their home.

Real estate agents can work with both buyers and sellers - however most tend to concentrate more on one than the other. When you bought your home, you probably worked with a "selling agent" an agent that works mostly with buyers. Because of the nature of real estate advertising and marketing, the public's main image of the real estate profession is that of the selling agent.

Many homeowners expect their listing agent to do the same things that a selling agent does find someone to buy their home. After all, they do the things you would expect if they were searching for buyers. A sign goes up in the front yard. Ads are placed in the local newspaper and real estate magazines. Your agent holds an open house on the weekend.

But this is only apparent marketing. After a sign goes up and flyers are printed, your agent's main job is to market your home to other agents, not to homebuyers.

The Multiple Listing Service (MLS)

Even before the sign is up and the brochures are ready, your agent should list your property with the local MLS (Multiple Listing Service). The MLS is a database of all the homes listed by local real estate agents who are members of the service, which is practically all of the local agents.

Agents search the database for homes that fit the price range and needs of their clients. They pay special attention to homes that have been recently placed on the market, which is one reason you get a lot of attention when your house is first listed. Many agents will want to preview the home before they show it to their clients.

The listing agent's main job to make sure that the other MLS members know about your house. This is accomplished through listing your house in the Multiple Listing Service, broker previews and advertising targeted toward other agents, not homebuyers.

Asher Farhoud Farzan-Kashani   |   16501 Ventura Blvd., Ste 101  Encino, CA 91463   |   818-345-9998